Producer: Various Smallholders
Origin: Jaen, Cajamarca
Altitude: 1600-1900 metres above sea level
Flavours: Purple Skittles, Stewed Apple, Fudge
Cup Score: 85.5
Importer: Falcon Coffees
Where is it from?
Our import partners, Falcon coffees have been working in Northern Peru for several years now, buying speciality coffee from cooperatives and associations with which they have built lasting relationships.
In Peru, like some other origins, coffee farmers are sensitive to market changes and often lack basic training and the incentive to produce higher qualities of coffee, as premiums often don’t materialise. For these reasons Falcon decided to change the way they buy coffee in Peru and work directly with producers, allowing them to control and improve upon the existing quality and have full financial traceability. Ensuring these two factors would help them to pay higher prices for the coffees and to make sure that producers received a fair price for the coffee they delivered to us, above the market price. To do this, they set up a warehouse in Jaen and started to buy parchment directly from producers.
The Cajamarca region holds a lot of potential for quality coffee, with ideal growing conditions and great varieties, but the quality is often lost in picking, processing and drying, with producers lacking infrastructure and knowledge. The most vulnerable producers are those that are unassociated – those who aren’t members of a cooperative, association or organisation – and they represent 75% of producers in Northern Peru. These producers don’t have access to training sessions or premiums for quality or certifications, and their income is dependent on the market price. Often, local aggregators – a buyer who lives in the same area – will come to the farm or house of a producer and buy their coffee for cash before selling it on; in some cases, directly to an exporter or more often to other traders and middlemen. This results in the producer being paid very little for their coffee and a lot of quality coffee is lost.
This shift in approach to sourcing will allow us to forge long term relationships directly with farmers, improve the coffee quality we can offer from these areas and increase producer household income through access to quality premiums. Falcon now have over 438 registered farmers across the San Ignacio and Jaen provinces.
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